100% Online
100% Online
Learning Mode
Undergraduate
Qualification
3 years full-time
Duration
Mar, Jul, Nov
Start Dates
24
Units
$2,174*
Fees Per Unit
The Bachelor of Media and Communication with a major in advertising is an undergraduate degree that prepares you to design, create, and deliver content and campaigns with impact.
This course has a special focus on digital advertising to help build your expertise in communication strategy, copywriting, and audience engagement while exploring the factors that influence consumer decision-making.
When you graduate, you’ll be prepared for a range of advertising and marketing roles across agencies, large and small businesses, not-for-profit organisations and government departments.
Who is this course for?
This course suits creative thinkers, strategic communicators, and aspiring advertising professionals.
How You’ll Study
‘The support from Swinburne Online services and teachers helped me immensely, offering student study support, extensions and checking systems that all helped me gain confidence in my abilities and to keep going.’
Sharyn, Swinburne Online graduate
Dreaming of a career as an Advertising Manager? You can earn up to $95,000. (SEEK 2026)
Our Media and Communications courses have been ranked in the Top 250 by the QS Top Universities Rankings for 2026.
Our Media and Communications courses have been ranked in the Top 250 by the QS Top Universities Rankings for 2026.
To be awarded the Bachelor of Media and Communication with a major in Advertising you must complete 24 units in total made up of:
Each year is split into three Teaching Periods (13 weeks per Teaching Period). You can choose to study full-time or part-time depending on your preference.
Complete eleven (11) electives to round out your degree. Tailor your course to suit your strengths, interests, and career goals by choosing elective units. View our list of available Electives.
Applicants are required to meet one of the following minimum entry requirements:
Want to discuss your eligibility for the Bachelor of Media and Communication with a major in Advertising? Get in touch with our Course Consultant team on 1300 069 765 to discuss more today!
If you have completed recent prior studies you may be eligible to request course credit or subject exemptions to reduce the duration and cost of your program.
Credit for prior learning evaluates your previous studies related to your chosen subjects.
This is assessed on a case-by-case basis, where every applicant is assessed individually.
To learn more and explore your potential credit for prior learning, get in touch with our Course Consultant team on 1300 069 765 to discuss your options!
We have plenty of resources to help you! Visit our Applying and Enrolling FAQs or chat with a Course Consultant for advice on your specific situation.
Applicants are required to meet one of the following minimum entry requirements:
Want to discuss your eligibility for the Bachelor of Media and Communication with a major in Advertising? Get in touch with our Course Consultant team on 1300 069 765 to discuss more today!
If you have completed recent prior studies you may be eligible to request course credit or subject exemptions to reduce the duration and cost of your program.
Credit for prior learning evaluates your previous studies related to your chosen subjects.
This is assessed on a case-by-case basis, where every applicant is assessed individually.
To learn more and explore your potential credit for prior learning, get in touch with our Course Consultant team on 1300 069 765 to discuss your options!
We have plenty of resources to help you! Visit our Applying and Enrolling FAQs or chat with a Course Consultant for advice on your specific situation.
*Note: Unit fees may change each year.
There are several ways to help manage your course fees:
Please contact our Course Consultants to find out if you’re eligible for financial support.
There are a variety of Swinburne Scholarships to help reduce your costs.
Scholarships are available for both new and current students.
Aboriginal & Torres Strait Islander Student Scholarships
There are a range of scholarships available to support Indigenous students in minimising the costs of study materials, accommodation, relocation and more.
How it works:
1. Check eligibility
2. Gather the relevant documentation
3. Produce a personal statement
4. Obtain your references
5. Apply online here
Please contact our Course Consultants to find out if you’re eligible for Swinburne Scholarships.
Credit for prior study:
Services & amenities fee:
For more details on scholarships and financial support, speak with our Course Consultant team today!
Discover where a major in Advertising could take you, with roles spanning advertising, communications, content, and digital marketing (average annual salaries via SEEK):
Plan, direct, and coordinate advertising campaigns and promotional activities to drive brand awareness and sales. Advertising managers work in-house or with agencies, managing budgets and creative teams to execute campaigns across multiple media platforms.
Plan, direct, and coordinate advertising campaigns and promotional activities to drive brand awareness and sales. Advertising managers work in-house or with agencies, managing budgets and creative teams to execute campaigns across multiple media platforms.
Execute digital marketing campaigns designed to target users on multiple platforms. Measure campaign success and use technical and creative skills to implement campaigns which drive sales and brand awareness.
Execute digital marketing campaigns designed to target users on multiple platforms. Measure campaign success and use technical and creative skills to implement campaigns which drive sales and brand awareness.
Advertising specialists develop campaigns that help organisations promote products, services, and ideas to specific audiences. They combine audience research, creative thinking, and communication skills to plan advertising across digital, social, and traditional media. Their work may involve developing campaign concepts, writing advertising content, managing media placements, and evaluating campaign effectiveness.
Advertising specialists develop campaigns that help organisations promote products, services, and ideas to specific audiences. They combine audience research, creative thinking, and communication skills to plan advertising across digital, social, and traditional media. Their work may involve developing campaign concepts, writing advertising content, managing media placements, and evaluating campaign effectiveness.
Oversees the development of creative concepts and campaign assets across all advertising, marketing, and digital channels. Creative managers guide creative direction, coordinate content production, and make sure campaigns align with brand objectives.
Oversees the development of creative concepts and campaign assets across all advertising, marketing, and digital channels. Creative managers guide creative direction, coordinate content production, and make sure campaigns align with brand objectives.
Develops and delivers communications that help organisations engage with customers, employees, and stakeholders. Communications advisors create content, support communication strategies, and help ensure messaging is clear, consistent, and effective.
Develops and delivers communications that help organisations engage with customers, employees, and stakeholders. Communications advisors create content, support communication strategies, and help ensure messaging is clear, consistent, and effective.
Develop and maintain a brand's identity, positioning, and market presence. Brand managers use consumer insights, campaign performance data, and market trends to guide marketing and advertising activities, ensuring brand messaging remains consistent across channels and resonates with target audiences.
Develop and maintain a brand's identity, positioning, and market presence. Brand managers use consumer insights, campaign performance data, and market trends to guide marketing and advertising activities, ensuring brand messaging remains consistent across channels and resonates with target audiences.
Each degree is thoughtfully designed for online learning, ensuring your experience is fulfilling and supported. At Swinburne Online, we want to ensure that your journey with us is a success. Our team of academic and online experts have developed engaging, media-rich course materials using cutting-edge digital technology and advanced teaching resources.
Canvas is Swinburne’s online platform where all your classwork will take place. You can log into Canvas anywhere, anytime!
What you’ll use Canvas for:
Think of the Student Hub as your online campus where you will be able to:
You are supported at every stage of your journey with Swinburne Online.
You’ll have access to:
If you’re an Aboriginal or Torres Strait Islander student, you can access dedicated support through Swinburne’s Moondani Toombadool Centre. Moondani Toombadool means ‘embracing teaching and learning’ in the Woiwurrung language of the Wurundjeri People!
Support available includes:
Learn more about the Moondani Toombadool Centre.
Download a course guide
The suite of Swinburne Online degrees provides students with the opportunity to forge connections within the industry. Students hear from industry leaders and work with real-life clients with demonstrated experience within their respective fields, such as SEEK.
