100% Online
100% Online
Learning Mode
Undergraduate
Qualification
3 years full-time
Duration
Mar, Jul, Nov
Start Dates
24 Subjects
Units
$2,174*
Fee Per Unit
Swinburne Online’s Bachelor of Business with a major in Marketing provides a practical foundation in both traditional and digital marketing. You’ll study how organisations understand consumer behaviour, develop marketing strategies and use data to inform decision‑making across a range of business contexts.
Taught by industry professionals, this course keeps you ahead of the game with hands-on experience in branding, social media, data-driven insights, and the latest marketing technology.
You’ll work on real client projects, craft marketing strategies that solve genuine business challenges, and even develop your own marketing concept. It’s not just about theory – it’s about practice.
This degree is accredited by the Association to Advance Collegiate Schools of Business (AACSB) International, given to only 5% of business schools worldwide. Alumni are among the world’s most influential leaders, innovators, and entrepreneurs.
Who is this course for?
How you’ll study
‘The online flexibility has been a game changer for me. I have no idea where I would be without the ability to study when and how I need to. I have taken my work interstate, overseas, anywhere you can think of.’
Corey, Swinburne Online graduate
Dream of being a Digital Marketing Manager? Jobs are set to increase by 11.4% over the next 5 years. (SEEK 2026)
Our Business courses have been ranked in the Top 175 by THE World University Rankings 2026.
Our Business courses have been ranked in the Top 175 by THE World University Rankings 2026.
To be awarded the Bachelor of Business – Marketing, you must complete 24 units in total made up of:
Each year is split into 3 Teaching Periods. You can choose to study full-time or part-time depending on your preference.
These are foundational units in major business study areas:
Learning and Communicating for Innovative Business Practice
Contemporary Management Principles
Marketing and the Consumer Experience
Financial Information for Decision-Making
You must complete one (1) of the following units:
Marketing major units are designed to dive into practical, future-focused study:
Business for Sustainability, Social Change and Impact
Marketing Research and Analytics
Integrated Marketing Communication
Frontiers of Digital Marketing
Tailor your course to suit your strengths, interests, and career goals by choosing elective units — free-choice units that can be from any discipline.
Here’s what our Swinburne Online academic staff recommend for this course:
If you’re applying to Swinburne but haven’t completed Year 12, don’t worry! You can still apply if you have:
If you have completed Year 12 (the Victorian Certificate of Education – VCE, or an equivalent qualification from interstate or internationally), you can apply based on that.
If you’ve already studied you may be able to get advanced standing (credit transfer).
To learn more, reach out to a Course Consultant to discuss applying for credit.
If you already have a Diploma, you may be able to progress into a degree and receive credit, depending on your chosen major. Our Course Consultants can help guide you through your pathway options.
We have plenty of resources to help you! Visit our Applying and Enrolling FAQs or chat with a Course Consultant for advice on your specific situation.
If you’re applying to Swinburne but haven’t completed Year 12, don’t worry! You can still apply if you have:
If you have completed Year 12 (the Victorian Certificate of Education – VCE, or an equivalent qualification from interstate or internationally), you can apply based on that.
If you’ve already studied you may be able to get advanced standing (credit transfer).
To learn more, reach out to a Course Consultant to discuss applying for credit.
If you already have a Diploma, you may be able to progress into a degree and receive credit, depending on your chosen major. Our Course Consultants can help guide you through your pathway options.
We have plenty of resources to help you! Visit our Applying and Enrolling FAQs or chat with a Course Consultant for advice on your specific situation.
*Note: Unit fees may change each year.
There are several ways to help manage your course fees:
Please contact our Course Consultant to find out if you’re eligible for financial support.
There are a variety of Swinburne Scholarships to help reduce your costs.
Scholarships are available for both new and current students.
Aboriginal & Torres Strait Islander Student Scholarships
There are a range of scholarships available to support Indigenous students in minimising the costs of study materials, accommodation, relocation and more.
How it works:
1. Check eligibility
2. Gather the relevant documentation
3. Produce a personal statement
4. Obtain your references
5. Apply online here
Please contact our Course Consultant to find out if you’re eligible for Swinburne Scholarships.
Credit for prior study:
Services & amenities fee:
For more details on scholarships and financial support, speak with our Course Consultant team today!
A Bachelor of Business with a major in Marketing can open a range of opportunities depending on your skill level and prior experience. Here’s what you can pursue, and what you could earn (average annual salaries via SEEK):
Execute digital marketing campaigns designed to target users on multiple platforms. Measure campaign success and use technical and creative skills to implement campaigns which drive sales and brand awareness.
Execute digital marketing campaigns designed to target users on multiple platforms. Measure campaign success and use technical and creative skills to implement campaigns which drive sales and brand awareness.
Create engaging and exciting social media plans for clients ranging from individuals to organisations. Oversee content creation, monitor social media channels, stay up to date with trends and format changes, and use analytics to drive marketing strategies.
Create engaging and exciting social media plans for clients ranging from individuals to organisations. Oversee content creation, monitor social media channels, stay up to date with trends and format changes, and use analytics to drive marketing strategies.
Be the go-to expert in consumer behaviour and market trends. Help guide advertising campaigns with deep data insights across multiple channels, and ensure targets are reached.
Be the go-to expert in consumer behaviour and market trends. Help guide advertising campaigns with deep data insights across multiple channels, and ensure targets are reached.
Coordinate and help manage marketing activities for business growth. Provide insights, participate in marketing budgets, and execute campaigns from online, to email marketing, social media, website, along with offline marketing such as print, TV advertising and direct mail.
Coordinate and help manage marketing activities for business growth. Provide insights, participate in marketing budgets, and execute campaigns from online, to email marketing, social media, website, along with offline marketing such as print, TV advertising and direct mail.
Be the face of the company and liaise with important clients, managing their goals, expectations, and creating long lasting relationships. Ensure all deliverables are received, work across departments, present and report on project progress.
Be the face of the company and liaise with important clients, managing their goals, expectations, and creating long lasting relationships. Ensure all deliverables are received, work across departments, present and report on project progress.
Drive commercial growth by identifying new market opportunities, cultivating strategic business relationships, and expanding customer networks. In this role, you will analyse market trends to design long-term growth strategies, negotiate high-value corporate contracts, and draft comprehensive business proposals that turn emerging opportunities into sustainable revenue streams.
Drive commercial growth by identifying new market opportunities, cultivating strategic business relationships, and expanding customer networks. In this role, you will analyse market trends to design long-term growth strategies, negotiate high-value corporate contracts, and draft comprehensive business proposals that turn emerging opportunities into sustainable revenue streams.
Each degree is thoughtfully designed for online learning, ensuring your experience is fulfilling and supported. At Swinburne Online, we want to ensure that your journey with us is a success. Our team of academic and online experts have developed engaging, media-rich course materials using cutting-edge digital technology and advanced teaching resources.
What you’ll use Canvas for:
Think of the Student Hub as your online campus where you will be able to:
You are supported at every stage of your journey with Swinburne Online.
You’ll have access to:
If you’re an Aboriginal or Torres Strait Islander student, you can access dedicated support through Swinburne’s Moondani Toombadool Centre.
Moondani Toombadool means ‘embracing teaching and learning’ in the Woiwurrung language of the Wurundjeri People!
Support available includes:
Learn more about the Moondani Toombadool Centre.
Download a course guide
The suite of Swinburne Online Business degrees provides students with the opportunity to forge connections within the industry. Students hear from industry leaders and work with real-life clients with demonstrated experience within their respective fields, such as SEEK.
