100% Online
100% Online
Learning Mode
Undergraduate
Qualification
3 years full-time
Duration
Mar, Jul, Nov
Start Dates
24
Units
$2,124*
Fees Per Unit
With this qualification, you will learn how to effectively influence and manage public perception and communicate with target audiences using engaging content, targeted messaging and strategic campaigns.
Through practical experience and authentic projects and PR planning, you will learn to manage a range of communication challenges and explore new media, event management, digital marketing and crisis communication.
Our graduates are equipped to work in a variety of public and private industries, including corporate communications, public affairs, marketing, and promotions and events.
This degree offers valuable work integrate learning opportunities and is professionally accredited by the Communication and Public Relations Australia (CPRA), ensuring you’re ahead of the curve upon graduation.
‘The benefit of studying online with Swinburne Online has allowed me to schedule my time efficiently and effectively around [my life]. I have been provided with a world-class education led by industry leaders and professionals.’
Kate, Swinburne Online graduate
The results are in: Public Relations Managers rate their roles 4.3 stars out of 5.
Our Media and Communications courses have ranked in the Top 250 by the QS Top Universities Rankings for 2025.
Our Media and Communications courses have ranked in the Top 250 by the QS Top Universities Rankings for 2025.
To be awarded the Bachelor of Media and Communication – Advertising you must complete 24 units in total made up of:
Each year is split into 3 Teaching Periods (14 weeks per Teaching Period). You can choose to study full-time or part-time depending on your preference.
If you’re applying to Swinburne but haven’t completed Year 12, don’t worry! You can still apply if you have:
Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit of up to 16 units.
Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills, or a suitable Special Tertiary Admissions Test (STAT) result, will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success.
If you have completed Year 12 (the Victorian Certificate of Education – VCE, or an equivalent qualification from interstate or internationally), you can apply based on that.
If you’ve already studied you may be able to get advanced standing (credit transfer).
To learn more, reach out to a Course Consultant to discuss applying for credit.
If you’re applying to Swinburne but haven’t completed Year 12, don’t worry! You can still apply if you have:
Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit of up to 16 units.
Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills, or a suitable Special Tertiary Admissions Test (STAT) result, will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success.
If you have completed Year 12 (the Victorian Certificate of Education – VCE, or an equivalent qualification from interstate or internationally), you can apply based on that.
If you’ve already studied you may be able to get advanced standing (credit transfer).
To learn more, reach out to a Course Consultant to discuss applying for credit.
*Note: Unit fees may change each year.
There are several ways to help manage your course fees:
Please contact our Course Consultant to find out if you’re eligible for financial support.
There are a variety of Swinburne Scholarships to help reduce your costs.
Scholarships are available for both new and current students.
Please contact our Course Consultant to find out if you’re eligible for Swinburne Scholarships.
Credit for prior study:
Services & amenities fee:
For more details on scholarships and financial support, visit the Swinburne website or speak with a Course Consultant!
Let’s take a look at the wide range of roles you can pursue with a Bachelor of Media and Communication – Public Relations (average annual salaries via Seek):
Assist with an organisation's communication activities, including developing and implementing communication strategies, creating content, and managing internal and external communication channels. Communications Officers play a crucial role in promoting the organization's brand, products, or projects by crafting and distributing engaging content.
Assist with an organisation's communication activities, including developing and implementing communication strategies, creating content, and managing internal and external communication channels. Communications Officers play a crucial role in promoting the organization's brand, products, or projects by crafting and distributing engaging content.
Manage and enhance an organisation's public image and reputation through various communication strategies. This involves developing and implementing PR campaigns, crafting and distributing media materials, managing media relations, and organising events to promote positive public perception.
Manage and enhance an organisation's public image and reputation through various communication strategies. This involves developing and implementing PR campaigns, crafting and distributing media materials, managing media relations, and organising events to promote positive public perception.
Manage an organisation's public image and reputation through strategic communication and event planning. They act as a spokesperson, build relationships with stakeholders, and analyse the effectiveness of communication efforts.
Manage an organisation's public image and reputation through strategic communication and event planning. They act as a spokesperson, build relationships with stakeholders, and analyse the effectiveness of communication efforts.
Develop and implement strategies to enhance an organization's public image and manage communication with stakeholders. They also play a crucial role in crisis communication and reputation management.
Develop and implement strategies to enhance an organization's public image and manage communication with stakeholders. They also play a crucial role in crisis communication and reputation management.
This bachelor’s degree teaches students to manage reputation and influence public opinion through communication and promotional skills.
Each degree is thoughtfully designed for online learning, ensuring your experience is fulfilling and supported. At Swinburne Online, we want to ensure that your journey with us is a success. Our team of academic and online experts have developed engaging, media-rich course materials using cutting-edge digital technology and advanced teaching resources.
Canvas is where all your classwork will take place. You’ll experience engaging lectures, tackle assignments, and connect with others on lively discussion boards. All within an easy-to-use platform. Stay on top of your progress, plan your studies with ease, and set your own pace — whether you want to fast-track your degree with up to 12 units a year or take it slow with part-time study. It’s all about balancing your studies with the rest of your life!
We’re there for you each step of the way. Our dedicated Student Advisors are your go-to guides. They’ll help you through your enrolment, course planning, technical support and other questions you might have.
Download a course guide
The suite of Swinburne Online Business degrees provides students with the opportunity to forge connections within the industry. Students hear from industry leaders and work with real-life clients with demonstrated experience within their respective fields, such as SEEK.
