100% Online
100% Online
Learning Mode
Undergraduate
Qualification
3 years full-time
Duration
Mar, Jul, Nov
Start Dates
23
Units
$2,124*
Fees Per Unit
Taught by industry professionals, this degree will equip you with the skills to create engaging cross-platform content, manage social media accounts, produce digital media projects and write for print, broadcast and digital media.
You will learn professional communications skills to enable you to reach audiences effectively through digital and traditional media. With this qualification, you will be ready for a range of roles within the media and communications industry, including media content creator, social media manager, communications officer and media analyst.
Final year students in the Media Studies major will undertake an internship in a professional media and communications role or create a major project of their choosing. This will give you a head start in your career upon graduation.
‘The benefit of studying online with Swinburne Online has allowed me to schedule my time efficiently and effectively around [my life]. I have been provided with a world-class education led by industry leaders and professionals.’
Kate, Swinburne Online graduate
As a Social Media Manager, you’ll have a strong future ahead of you, with at 11.4% increase expected in the next five years.
Our Media and Communications courses have ranked in the Top 250 by the QS Top Universities Rankings for 2025.
Our Media and Communications courses have ranked in the Top 250 by the QS Top Universities Rankings for 2025.
To be awarded the Bachelor of Media and Communication – Advertising you must complete 23 units in total made up of:
Each year is split into 3 Teaching Periods (14 weeks per Teaching Period). You can choose to study full-time or part-time depending on your preference.
If you’re applying to Swinburne but haven’t completed Year 12, don’t worry! You can still apply if you have:
Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit of up to 16 units.
Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills, or a suitable Special Tertiary Admissions Test (STAT) result, will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success.
If you have completed Year 12 (the Victorian Certificate of Education – VCE, or an equivalent qualification from interstate or internationally), you can apply based on that.
If you’ve already studied you may be able to get advanced standing (credit transfer).
To learn more, reach out to a Course Consultant to discuss applying for credit.
If you’re applying to Swinburne but haven’t completed Year 12, don’t worry! You can still apply if you have:
Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit of up to 16 units.
Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills, or a suitable Special Tertiary Admissions Test (STAT) result, will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success.
If you have completed Year 12 (the Victorian Certificate of Education – VCE, or an equivalent qualification from interstate or internationally), you can apply based on that.
If you’ve already studied you may be able to get advanced standing (credit transfer).
To learn more, reach out to a Course Consultant to discuss applying for credit.
*Note: Unit fees may change each year.
There are several ways to help manage your course fees:
Please contact our Course Consultant to find out if you’re eligible for financial support.
There are a variety of Swinburne Scholarships to help reduce your costs.
Scholarships are available for both new and current students.
Please contact our Course Consultant to find out if you’re eligible for Swinburne Scholarships.
Credit for prior study:
Services & amenities fee:
For more details on scholarships and financial support, visit the Swinburne website or speak with a Course Consultant!
Let’s take a look at the wide range of roles you can pursue with a Bachelor of Media and Communication - Media Studies (average annual salaries via SEEK):
Develop and curate engaging content for various social media platforms. You will create a variety of content types, including images, videos, written posts, and interactive content, all tailored to specific platforms and audiences.
Develop and curate engaging content for various social media platforms. You will create a variety of content types, including images, videos, written posts, and interactive content, all tailored to specific platforms and audiences.
Manage the public image and reputation of individuals, brands, or organizations. Publicists work to create and maintain a positive public perception through various media channels, including press releases, social media, and public appearances.
Manage the public image and reputation of individuals, brands, or organizations. Publicists work to create and maintain a positive public perception through various media channels, including press releases, social media, and public appearances.
Develop and implement media plans and strategies to help businesses achieve their marketing goals. This role requires a blend of analytical and creative skills, as well as strong communication and project management abilities.
Develop and implement media plans and strategies to help businesses achieve their marketing goals. This role requires a blend of analytical and creative skills, as well as strong communication and project management abilities.
Create engaging and exciting social media plans for clients ranging from individuals to organisations. Oversee content creation, monitor social media channels, stay up to date with trends and format changes, and use analytics to drive marketing strategies.
Create engaging and exciting social media plans for clients ranging from individuals to organisations. Oversee content creation, monitor social media channels, stay up to date with trends and format changes, and use analytics to drive marketing strategies.
This bachelor’s degree focuses on the ability to create engaging cross-platform content, manage social media, and communicate effectively across digital and traditional platforms.
Each degree is thoughtfully designed for online learning, ensuring your experience is fulfilling and supported. At Swinburne Online, we want to ensure that your journey with us is a success. Our team of academic and online experts have developed engaging, media-rich course materials using cutting-edge digital technology and advanced teaching resources.
Canvas is where all your classwork will take place. You’ll experience engaging lectures, tackle assignments, and connect with others on lively discussion boards. All within an easy-to-use platform. Stay on top of your progress, plan your studies with ease, and set your own pace — whether you want to fast-track your degree with up to 12 units a year or take it slow with part-time study. It’s all about balancing your studies with the rest of your life!
We’re there for you each step of the way. Our dedicated Student Advisors are your go-to guides. They’ll help you through your enrolment, course planning, technical support and other questions you might have.
Download a course guide
The suite of Swinburne Online Business degrees provides students with the opportunity to forge connections within the industry. Students hear from industry leaders and work with real-life clients with demonstrated experience within their respective fields, such as SEEK.
