100% Online
100% Online
Learning Mode
Postgraduate
Qualification
6 Months Full-Time
Duration
Mar, Jul, Nov
Start Dates
4
Units
$4,717*
Fees Per Unit
Marketing is a rewarding and in-demand career path with diverse job opportunities across Australia and internationally. As organisations focus on building strong brands and meaningful customer relationships, demand continues to grow for marketing professionals who can combine creativity, insight and strategy to deliver measurable results.
The Graduate Certificate in Marketing provides a strong foundation in the technical, practical and analytical skills required in modern marketing practice. You’ll develop capabilities in design thinking, consumer behaviour, data analysis and digital marketing — equipping you to apply marketing principles confidently in real-world business contexts.
This qualification prepares you for immediate professional impact and also provides a pathway into further postgraduate study.
‘The online flexibility has been a game changer for me. I have no idea where I would be without the ability to study when and how I need to. I have taken my work interstate, overseas, anywhere you can think of.’
Corey, Swinburne Online graduate
With 88% of Australian businesses increasing digital advertising spend, Marketing Managers can expect an average salary of $115,000. (SEEK 2026)
The Business Faculty received a 5-star rating for overall quality of educational experience.
The Business Faculty received a 5-star rating for overall quality of educational experience.
The Graduate Certificate in Marketing consists of:
This curriculum is tailored for professionals seeking to:
Upon completion, this graduate certificate serves as a direct pathway to Swinburne Online’s Master of Business Administration (MBA).
The units you’ve completed will count towards the MBA, allowing for a seamless transition into advanced studies. Swinburne’s MBA is recognised globally, holding a Tier-1 rating and ranking among the top online MBAs.
Applicants are required to have one of the following:
If you are applying as an international student, please view the English language requirements.
If you have completed recent prior studies you may be eligible to request course credit or subject exemptions to reduce the duration and cost of your program.
Credit for prior learning evaluates your previous studies related to your chosen subjects.
This is assessed on a case by case basis, where every applicant is assessed individually.
To learn more and explore your potential credit for prior learning, get in touch with our Course Consultant team on 1300 069 765 to discuss your options!
We have plenty of resources to help you! Visit our Applying and Enrolling FAQs or chat with a Course Consultant for advice on your specific situation.
Applicants are required to have one of the following:
If you are applying as an international student, please view the English language requirements.
If you have completed recent prior studies you may be eligible to request course credit or subject exemptions to reduce the duration and cost of your program.
Credit for prior learning evaluates your previous studies related to your chosen subjects.
This is assessed on a case by case basis, where every applicant is assessed individually.
To learn more and explore your potential credit for prior learning, get in touch with our Course Consultant team on 1300 069 765 to discuss your options!
We have plenty of resources to help you! Visit our Applying and Enrolling FAQs or chat with a Course Consultant for advice on your specific situation.
*Note: Unit fees may change each year.
FEE-HELP provided loans are available to assist eligible students to pay their course fees and there are a range of university, government and privately funded scholarships and prizes.
There are a variety of Swinburne Scholarships to help reduce your costs.
Scholarships are available for both new and current students.
Aboriginal & Torres Strait Islander Student Scholarships
There are a range of scholarships available to support Indigenous students in minimising the costs of study materials, accommodation, relocation and more.
How it works:
1. Check eligibility
2. Gather the relevant documentation
3. Produce a personal statement
4. Obtain your references
5. Apply online here
Please contact our Course Consultant to find out if you’re eligible for Swinburne Scholarships.
Course fees will be affected by a student’s unit selection and any credit awarded in recognition of previous academic experience.
This course is offered to domestic and offshore international students.
Domestic students also contribute to student services and amenities via an annual fee.
For more details on scholarships and financial support, visit the Swinburne website or speak with our Course Consultant team today!
Let’s take a look at the wide range of roles you can pursue with a Graduate Certificate in Marketing (average annual salaries via SEEK):
Be the driver for planning, managing and implementing marketing campaigns designed to support business growth and brand recognition. Coordinate with stakeholders, optimise campaigns, delve into comprehensive data and optimise through in-depth insights.
Be the driver for planning, managing and implementing marketing campaigns designed to support business growth and brand recognition. Coordinate with stakeholders, optimise campaigns, delve into comprehensive data and optimise through in-depth insights.
Brand Managers are responsible for the public perception of the brand. Helping to align product, service and brand, monitor marketing strategies, research and analyse data and current trends, and develop and implement new initiatives that build brand awareness and business growth.
Brand Managers are responsible for the public perception of the brand. Helping to align product, service and brand, monitor marketing strategies, research and analyse data and current trends, and develop and implement new initiatives that build brand awareness and business growth.
Develop, implement, and manage comprehensive online strategies to increase brand visibility, drive website traffic, and generate leads. Oversee channels like SEO/SEM, social media, email, and paid advertising.
Develop, implement, and manage comprehensive online strategies to increase brand visibility, drive website traffic, and generate leads. Oversee channels like SEO/SEM, social media, email, and paid advertising.
Analyse consumer preferences, market trends, and competitor data to guide business strategies, product development, and marketing campaigns.
Analyse consumer preferences, market trends, and competitor data to guide business strategies, product development, and marketing campaigns.
Drive brand awareness and customer engagement by developing and executing strategic content across digital channels (blogs, social, email, web).
Drive brand awareness and customer engagement by developing and executing strategic content across digital channels (blogs, social, email, web).
On successful completion of this course, you’ll be able to:
Each degree is thoughtfully designed for online learning, ensuring your experience is fulfilling and supported. At Swinburne Online, we want to ensure that your journey with us is a success. Our team of academic and online experts have developed engaging, media-rich course materials using cutting-edge digital technology and advanced teaching resources.
Canvas is where all your classwork will take place. You’ll experience engaging lectures, tackle assignments, and connect with others on lively discussion boards. All within an easy-to-use platform. Stay on top of your progress, plan your studies with ease, and set your own pace — whether you want to fast-track your degree with up to 12 units a year or take it slow with part-time study. It’s all about balancing your studies with the rest of your life!
You are supported at every stage of your journey with Swinburne Online, from enrolment and your first day through to graduation. Our dedicated teams are here to help you stay on track, feel confident, and succeed in your studies.
Support tailored to you:
With ongoing access to support, tools, and resources, you are never studying alone with Swinburne Online.
Indigenous Student Services
Access opportunities. Get tailored support with your studies. Thrive as an Indigenous student with the team at the Moondani Toombadool Centre.
Moondani Toombadool means ‘embracing teaching and learning’ in the Woiwurrung language of the Wurundjeri People. Established in 2018, the Moondani Toombadool Centre (MTC) handles all Aboriginal and Torres Strait Islander matters at Swinburne. This includes governance, student services, teaching and learning, research, staff, culture and engagement. Student services include but are not limited to:
Download a course guide
The suite of Swinburne Online Business degrees provides students with the opportunity to forge connections within the industry. Students hear from industry leaders and work with real-life clients with demonstrated experience within their respective fields, such as SEEK.
