100% Online
100% Online
Learning Mode
Undergraduate
Qualification
3 years full-time
Duration
Mar, Jul, Nov
Start Dates
24 Subjects
Units
$2,124*
Fee Per Unit
With our Bachelor of Business Marketing major, you’ll gain the skills to cut through the noise, capture attention, and drive real impact in an ever-evolving digital world.
Master both traditional and digital marketing techniques and learn how to think strategically and execute your passion with authority and excellence. Drive success. Break the mold. Blaze your name across the marketing landscape and dive into consumer behaviour, crafting solid marketing plans, and using data to fuel intelligent decisions. This is your chance to gain the advanced marketing and managerial expertise that will bring confidence to your career.
Taught by industry professionals, this course keeps you ahead of the game with hands-on experience in branding, social media, data-driven insights, and the latest marketing tech. You’ll work on real client projects, craft marketing strategies that solve real business challenges, and even develop your own marketing concept. It’s not just about learning – it’s about practice, not just theory.
Marketing is powerful, and so are you. With the right skills and industry connections, you’ll graduate ready to make your mark on the world.
‘The online flexibility has been a game changer for me. I have no idea where I would be without the ability to study when and how I need to. I have taken my work interstate, overseas, anywhere you can think of.’
Corey, Swinburne Online graduate
Dream of being a Digital Marketing Manager? Jobs are set to increase by 11.4% over the next 5 years.
Our Business courses have been ranked in the Top 200 by THE World Universities Rankings for 2025.
Our Business courses have been ranked in the Top 200 by THE World Universities Rankings for 2025.
To be awarded the Bachelor of Business – Marketing, you must complete 24 units in total made up of:
Each year is split into 3 Teaching Periods (14 weeks per Teaching Period). You can choose to study full-time or part-time depending on your preference.
These are foundational units in major business study areas:
Learning and Communicating for Innovative Business Practice
Contemporary Management Principles
Marketing and the Consumer Experience
Financial Information for Decision-Making
You must complete one (1) of the following units:
Marketing major units are designed to dive into practical, future-focused study:
Business for Sustainability, Social Change and Impact
Marketing Research and Analytics
Integrated Marketing Communication
Frontiers of Digital Marketing
Tailor your course to suit your strengths, interests, and career goals by choosing elective units – free-choice units that can be from any discipline. Here’s what our Swinburne Online academic staff recommend for this course:
If you’re applying to Swinburne but haven’t completed Year 12, don’t worry! You can still apply if you have:
If you have completed Year 12 (the Victorian Certificate of Education – VCE, or an equivalent qualification from interstate or internationally), you can apply based on that.
Credit Transfer
If you’ve already studied or gained experience in a related area, you may be able to get advanced standing (credit) for your previous work.
To learn more, reach out to a Course Consultant to discuss applying for credit.
Some students start their journey with a Diploma, which can help them progress to a degree.
We have plenty of resources to help you! Visit our Applying and Enrolling FAQs or chat with a Course Consultant for advice on your specific situation.
If you’re applying to Swinburne but haven’t completed Year 12, don’t worry! You can still apply if you have:
If you have completed Year 12 (the Victorian Certificate of Education – VCE, or an equivalent qualification from interstate or internationally), you can apply based on that.
Credit Transfer
If you’ve already studied or gained experience in a related area, you may be able to get advanced standing (credit) for your previous work.
To learn more, reach out to a Course Consultant to discuss applying for credit.
Some students start their journey with a Diploma, which can help them progress to a degree.
We have plenty of resources to help you! Visit our Applying and Enrolling FAQs or chat with a Course Consultant for advice on your specific situation.
*Note: Unit fees may change each year.
There are several ways to help manage your course fees:
Please contact our Course Consultant to find out if you’re eligible for financial support.
There are a variety of Swinburne Scholarships to help reduce your costs.
Scholarships are available for both new and current students.
Please contact our Course Consultant to find out if you’re eligible for Swinburne Scholarships.
Good news – if you’re awarded credit for prior study, your course fees could be lower! This means a cheaper degree!
For more details on scholarships and financial support, visit the Swinburne website or speak with a Course Consultant!
Let’s take a look at the wide range of roles you can pursue with a Bachelor of Business – Marketing (average annual salaries via SEEK):
Be the driver for planning, managing and implementing marketing campaigns designed to support business growth and brand recognition. Coordinate with stakeholders, optimise campaigns, delve into comprehensive data and optimise through in-depth insights.
Be the driver for planning, managing and implementing marketing campaigns designed to support business growth and brand recognition. Coordinate with stakeholders, optimise campaigns, delve into comprehensive data and optimise through in-depth insights.
Execute digital marketing campaigns designed to target users on multiple platforms. Measure campaign success and use technical and creative skills to implement campaigns which drive sales and brand awareness.
Execute digital marketing campaigns designed to target users on multiple platforms. Measure campaign success and use technical and creative skills to implement campaigns which drive sales and brand awareness.
Create engaging and exciting social media plans for clients ranging from individuals to organisations. Oversee content creation, monitor social media channels, stay up to date with trends and format changes, and use analytics to drive marketing strategies.
Create engaging and exciting social media plans for clients ranging from individuals to organisations. Oversee content creation, monitor social media channels, stay up to date with trends and format changes, and use analytics to drive marketing strategies.
Be the go-to expert in consumer behaviour and market trends. Help guide advertising campaigns with deep data insights across multiple channels, and ensure targets are reached.
Be the go-to expert in consumer behaviour and market trends. Help guide advertising campaigns with deep data insights across multiple channels, and ensure targets are reached.
Coordinate and help manage marketing activities for business growth. Provide insights, participate in marketing budgets, and execute campaigns from online, to email marketing, social media, website, along with offline marketing such as print, TV advertising and direct mail.
Coordinate and help manage marketing activities for business growth. Provide insights, participate in marketing budgets, and execute campaigns from online, to email marketing, social media, website, along with offline marketing such as print, TV advertising and direct mail.
Be the face of the company and liaise with important clients, managing their goals, expectations, and creating long lasting relationships. Ensure all deliverables are received, work across departments, present and report on project progress, and put your innovative thinking to the test to solve problems and build trust.
Be the face of the company and liaise with important clients, managing their goals, expectations, and creating long lasting relationships. Ensure all deliverables are received, work across departments, present and report on project progress, and put your innovative thinking to the test to solve problems and build trust.
Brand Managers are responsible for the public perception of the brand. Helping to align product, service and brand, monitor marketing strategies, research and analyse data and current trends, and develop and implement new initiatives that build brand awareness and business growth.
Brand Managers are responsible for the public perception of the brand. Helping to align product, service and brand, monitor marketing strategies, research and analyse data and current trends, and develop and implement new initiatives that build brand awareness and business growth.
Your role is all about the future – new customers, new markets, new products and new processes. You’ll plan and strategise development, helping your company to reach their business goals.
Your role is all about the future – new customers, new markets, new products and new processes. You’ll plan and strategise development, helping your company to reach their business goals.
The Bachelor of Business – Marketing is designed to give you hands-on learning, valuable industry connections, and expert guidance that will help build the foundations you’ll need to launch your career.
An accounting degree is a fantastic stepping stone into industries like business, consulting, law, education, or government.
Our degree is accredited by the Association to Advance Collegiate Schools of Business (AACSB) International, given to only 5% of business schools worldwide. Alumni are among the world’s most influential leaders, innovators, and entrepreneurs.
Each degree is thoughtfully designed for online learning, ensuring your experience is fulfilling and supported. At Swinburne Online, we want to ensure that your journey with us is a success. Our team of academic and online experts have developed engaging, media-rich course materials using cutting-edge digital technology and advanced teaching resources.
Canvas is where all your classwork will take place. You’ll experience engaging lectures, tackle assignments, and connect with others on lively discussion boards. All within an easy-to-use platform. Stay on top of your progress, plan your studies with ease, and set your own pace—whether you want to fast-track your degree with up to 12 units a year or take it slow with part-time study. It’s all about balancing your studies with the rest of your life!
We’re there for you each step of the way. Our dedicated Student Advisors are your go-to guides. They’ll help you through your enrolment, course planning, technical support and other questions you might have.
Download a course guide
The suite of Swinburne Online Business degrees provides students with the opportunity to forge connections within the industry. Students hear from industry leaders and work with real-life clients with demonstrated experience within their respective fields, such as SEEK.
‘The support level has been unmatched. OLAs, student advisors, anyone you contact is always there for you. There is always someone to reach out to, always someone to help, always someone you can lean on.’
Corey, Swinburne Online Business student
Dream of being a Digital Marketing Manager? Jobs are set to increase by 11.4% over the next 5 years.
Our Business courses have been ranked in the Top 200 by THE World Universities Rankings for 2025.
Our Business courses have been ranked in the Top 200 by THE World Universities Rankings for 2025.
Create memorable relationships with your customers while keeping up with rapidly changing technologies. Swinburne Online’s Marketing major will give you highly sought-after skills to jet set your marketing career.
Taught by experienced marketing professionals, this course will inspire you to keep up with constantly innovating marketing practices. Undertake meaningful assessments preparing you for the workforce, such as developing strategies for real-life clients, use cutting-edge tools, create inspiring social media strategies and even develop a marketing plan for your own unique concept. You’ll learn to find your voice and discover how marketing can influence the sustainability of our planet.
The Marketing major is your connection to industry, and students use Live Clients in two of the units to work on a real-world problem for an organisation developing strategies to solve a marketing problem they are facing.
With a keen understanding of core business skills, you’ll work with our industry partners and graduate ready to make your own mark on the dynamic world of marketing.
The suite of Swinburne Online Business degrees provides students with the opportunity to forge connections within the industry. Students hear from industry leaders and work with real-life clients with demonstrated experience within their respective fields, such as SEEK.
Fill in your details to receive detailed information regarding:
Career and industry pathways
Course information
How online study works
Information about course fees and how to apply
Studying at Swinburne Online gives you the freedom to study when, where and how you want to. Keeping your lifestyle in mind, we tailor your study journey to your own needs. Get a world-class degree without giving up what’s important to you.
Flexible study at Swinburne Online
Set your own study pace! Swinburne Online offers part-time and full time study options to suit your busy lifestyle. Through our part-time studies, you can increase your unit load as you progress through your chosen course.
Interested in fast-tracking your studies? You also have the opportunity to complete up to 12 units per year.
You don’t have to put your life on hold to study. Prioritise what matters to you and fit study around family, work and personal commitments through a course that is flexibly designed for online learners.
Start your study journey when it suits you. Swinburne Online offers multiple intake dates and flexible unit availability. Choose when you begin your studies and when to take a break, if needed.
Flexible study requires flexible support. As a Swinburne Online student, you’ll have support for extended hours, seven days a week. Our Student Advisors are available to help with any queries, and you’ll have dedicated online tutors in each of your units.
Whether you’re looking to fast-track your studies or prefer a part-time study option, Swinburne Online degrees flexibly fit around your study needs.
Take a look at this example of a full-time study load:
The Bachelor of Business – Marketing consists of 24 units, including seven business fundamental units, the choice of one of two core business practice units, eight marketing major units and eight electives which can be used as a second major.
You will take part in a Business Consulting Project which will combine the skills you learned throughout your degree and apply them to practical scenarios to solidify your knowledge. You’ll collaborate with your peers and solve real business problems, giving you the confidence to step into the workforce with practical experience.
Our courses are at the forefront of industry and provide you with the practical skills to success come graduation. Get a taste through the course highlight below, or view all units in this bachelor’s degree.
You can also add a second major without the extra study time.
View All UnitsSwinburne Online offers a unique, digital study environment that includes a dynamic virtual classroom environment and peer interaction on a custom-built social platform. You’ll also receive support at the times you need it most from advisors who understand the complexities of studying online.
With the guidance of online tutors that have real world experience in your field of study, you’ll complete each of your units in Canvas–your online classroom. Canvas is where you’ll access classes, assignments and discussion boards with your peers.
The Student Hub is your online campus, where you’ll access the support and resources to assist you throughout your study journey. From managing your course to technical support and library resources, you’ll find it all in one easy location.
Swinburne Online will be there for you each step of the way. From enrolment through to graduation, we offer extended, flexible support in each of your units. Our Online Learning Advisors (OLAs) are waiting to assist with anything from technical support to referencing and assignment tips.
Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees). Additional performance criteria and prerequisite requirements may also apply.
Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills, or a suitable Special Tertiary Admissions Test (STAT) result, will be considered. All students need to demonstrate that they can undertake the course with a reasonable prospect of success.
Read our Applying and Enrolling FAQs.
The University may determine selection criteria and restrictions in respect of courses to apply in addition to these entry requirements.
Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification. Minimum ATAR requirements may apply.
VCE prerequisites: Units 3 and 4: a minimum study score of 25 in English (or equivalent) or 30 in English (EAL).
Credit transfer
Credit is granted in recognition of previous study and/or experience and allows students to gain advanced standing towards their course. Applicants are assessed on a case-by-case basis. Speak to a Course Consultant about applying for credit.
Applicants who have completed a Diploma in a related discipline may be eligible for credit of up to 8 units; the equivalent of a third of the course. Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit of up to 16 units.
Recognition of Prior Learning
Recognition of Prior Learning (RPL) allows students to gain credit (advanced standing) towards their course in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Applicants are assessed on a case-by-case basis. Speak to a Course Consultant about applying for RPL.
Pathways allow students to progress from one qualification to another where the first course is recognised as an entry requirement and provides advanced standing to the second.
Credit available may vary depending on the major selected within any given degree but in most instances you may receive up to 8 unit credits.
Our Course Consultants will step you through the process of entry and credit using previous study.
The fee per unit for this course is $2,124*. This is based on completing eight 12.5 credit point units in one calendar year.
*Unit fees are subject to change annually.
Commonwealth provided loans are available to assist eligible students to pay their course fees and there are a range of university, government and privately funded scholarships and prizes.
Discover more information about HELP loans.
Course fees will be affected by a student’s unit selection and any credit awarded in recognition of previous academic experience.
This course is offered to domestic and offshore international students. Depending on your citizenship, you may be eligible for a Commonwealth Supported Place.
Domestic students also contribute to student services and amenities via an annual fee.
Scholarships are available for both commencing and current students. You may be eligible for Swinburne Scholarships.
The Bachelor of Business – Marketing prioritises your readiness to succeed come graduation through industry connections embedded in your degree:
Be at the core of planning, managing and implementing marketing campaigns designed to support business growth. Coordinate key stakeholders, and optimise campaigns for the highest return on investment.
Plan and execute digital marketing campaigns designed to target smartphone and computer users. You’ll apply digital marketing principles to measure your campaign success and implement a schedule for digital content.
Create exciting social media plans for individuals and organisations. You’ll come up with fresh content, and work with influencers, agencies, product managers and business owners.
Become an expert in consumer behaviour and market trends. You’ll use this specialist knowledge to help guide advertising campaigns and ensure they reach their target market.
Assist in coordinating marketing budgets, online and offline marketing campaigns and provide insights to guide future business goals.
Be the face of the company as a key contact point to important clients. You’ll manage their goals and expectations, creating valuable and lasting relationships.
Shape the face of your business or organisation. You’ll curate the public perception of your brand, ensuring that it is always fresh and up-to-date with market trends.
Your role is all about the future – new customers, new markets, new products and new processes. You’ll plan and strategise development, helping your company to reach their business goals.
Swinburne Online business degrees are accredited by the Association to Advance Collegiate Schools of Business (AACSB) International, and are a part of the five per cent of business schools worldwide accredited by AACSB. The alumni of AACSB accredited business schools are among the world’s most influential leaders, innovators, and entrepreneurs impacting business, government, and non-profit sectors.
Fill in your details to receive detailed information regarding:
Career and industry pathways
Course information
How online study works
Information about course fees and how to apply
Testimonial
‘Learning with Swinburne Online has been great as the technology they use is so fantastic and easy to navigate. You’re not just listening to someone showing a PowerPoint slide. There’s constant interaction between students and staff members. A key thing for me was being able to ask for help so that I could learn in the way that suited me.’
Genevieve
Swinburne Online Graduate
